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Plan for Housing campaign: a big opportunity for an ambitious government housing strategy

The Plan for Housing must go down as one of the sector’s most successful campaigns ever. From early discussions involving just a handful of people a couple of years ago, calls for government to commit to developing a long-term housing strategy have gathered momentum. At times over the past year, LinkedIn felt like it had turned into a snow globe of images of senior figures from councils and housing associations holding up #PlanForHousing placards. Following concerted lobbying both in front and behind the scenes, Labour’s manifesto pledged to develop a long-term plan. It has since reconfirmed that commitment, with the strategy expected to be published in the spring, possibly tying it in with the timings of the comprehensive Spending Review.

The #PlanForHousing campaign is calling on the next government to have a pragmatic and thorough plan to solve the housing crisis, no matter who is in power.


The campaign has six key asks:

·       End child homelessness.

·       Halve overcrowding.

·       Provide the security of a social home for one million more people.

·       Ensure a warm and decent home for seven million more families.

·       Improve affordability.

·       Boost productivity by ensuring every region has the homes it needs to grow.



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